The first image is called “The Beginning Of the End”. It is the first image of the sequence and can also be seen as the end of the sequence. Within the frame are two models; one is dressed in business attire and the other is wearing casual clothes. The model in business attire is in the image four times, two of which depict life and death. The model in the more casual clothing plays the role of the observer of the disconnected businessmen. He doesn’t intervene but only observes, which means the viewer questions his specific role within the image.