Mini Brief 1: PutPut Research

In this blog post we will be looking at PutPut Photography.

PutPut are a creative duo whose sole aim is to create “distinctly ambiguous images that challenges the viewer to look twice”. They are known for using simple coloured backdrops to isolate their subjects and help compose their images. PutPut have said that their aim is to “distill the idea down into its most simplistic form”. They’ve also talked about their method for coming up with ideas, this involves them combining objects physically until something clicks. I like this improvised approach and will apply this to my own process.

PutPut look into the relationships people have with objects, this is an interesting design process and allows them to create photographs. That seem normally but on closer inspection are odd. PutPut’s imagery is odd and was something unique, I’d seen odd ideas used for advertising but to create a body of work around this idea of the relationship between people and objects we interact with on a day to day basis.

Looking more into their creative process revealed that PutPut like Sam Kaplan, also use a phase one digital back in the studio and simple flash lighting. Watching a ‘behind the scenes’ video shows the pair working very quickly with the objects, and they keep coming up with new ideas in a playful way. I want the quality of the phase one, but am unable to use this yet, consider using a Canon EOS 5D Mark 3 from college or my own Canon EOS 6D, with a prime lens 50mm f/1.4 L.

PutPut and Kaplan produce images for very different reasons but have similar thought processes. Though they are different in style they both strive for high quality concepts. I think this approach will be beneficial in create images that respond to this brief.

Check Out PutPut here


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